The Patient Booking Gateway allows patients to book online directly into Front Desk through your website and business Facebook page.
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Facebook has a programmable function called a ‘call-to-action’ button, which can be used to display a Book Now button on your page in the Facebook website and smartphone app. The following Facebook help page outlines how to add the ‘call-to-action’ button:
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​https://www.facebook.com/business/help/312169205649942
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Once this button has been added, it is important to create regular and engaging posts to direct your existing patients to visit your Facebook page and click the Book Now button.
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Facebook can also provide small businesses with an effective advertising platform, allowing you to target potential new patients in your area through sponsored posts. These paid posts can target adverts to specific Facebook users, for example users that follow pages of local sporting clubs, and can also include a direct link to book online through your Patient Booking Gateway. More information about advertising on Facebook can be found at the links below:
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​https://www.facebook.com/business/a/boost-a-post
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​https://www.facebook.com/business/learn/facebook-create-ad-basics